KEB Hana Bank has formed a Bancassurance alliance with PT. Asuransi Jiwasraya (Persero). The partnership began with an agreement signing ceremony at Jiwasraya Head Office on Thursday (11/2) which done by Lee Hwa Soo, Director of KEB Hana Bank and Hendrisman Rahim, President Director of Jiwasraya. This signing ceremony also invited several media partners such as print, broadcast, and electronic media.
PT. Asuransi Jiwasraya (Persero) is the third Bancassurance business partner of KEB Hana Bank besides Hanwha Life and ACE Life. By having this partnership, KEB Hana Bank will provide variety of Bancassurance products for the customers and is hopeful that Bancassurance business can increase KEB Hana Bank's fee based income.
Commenting on the partnership, Lee Hwa Soo said, “KEB Hana Bank is now focusing on consumer business and one of our strategies is to form partnership with a credible and experienced life insurance company like Jiwasraya. I believe it will increase the fee based income as well as brand awareness of KEB Hana Bank.”
PT. Asuransi Jiwasraya (Persero) has become the first Indonesia's State-Owned Enterprise that cooperates with KEB Hana Bank. “PT. Asuransi Jiwasraya (Persero) will adjust the Bancassurance product to the needs of KEB Hana customers,” said Hendrisman Rahim, President Director of Jiwasraya. Currently, the firm offers JS Proteksi, a life insurance product that gives accidental and/or non-accidental death benefit or total permanent disability caused by accident and best return of principal and investment guaranteed by Jiwasraya.
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