Attract Gen-Z as Financial Friends, 
LINE Bank by Hana Bank Launch BT21 Debit Card 

With the reliable friend spirit #BestieAndalan to provide the best financial solutions for Indonesia's young generation, LINE Bank by Hana Bank presents BT21 debit card character design, which specially created to provide various benefits to support their socially active and digitalized daily lifesyle.

Jakarta, 1 September 2023 – Today, LINE Bank by Hana Bank in partnership with LINE FRIENDS, officially launched the LINE Bank Debit Card with BT21. The arrival of the latest debit card with a special BT21 character design is an innovation by LINE Bank by Hana Bank to support the younger generation lifestyle, especially Gen-Z, to become smart spenders in optimally accommodating their needs.
Carrying out the goal of being #BestieAndalan which targets Gen-Z and millennials, the age generation who are currently in a productive period with the hope of being able to remain in control of their financial expenses. Especially now that we are fully living in the digital era, it also makes them more critical in making various life choices, because they get so many access to the information. They have the needs for digital services that are easy to use and support their dynamic lifestyle, such as the use of sophisticated gadgets for socializing and making transactions, working from anywhere access, as well as providing a variety of entertainment services.
"Through the partnership between LINE Bank by Hana Bank and LINE FRIENDS for the BT21 character, we hope that millennials and Gen-Z customers can feel they are on the "driver's seat" of their lives, and they can continue to be #BestieAndalan in pursuing aspirations without lose control on their finances. We believe in their potential to continue to grow, especially supported by the presence of banking innovations that are closely related to their hobbies and habits. This is also relevant to the vision of LINE Bank by Hana Bank, who help our customers grow in prosperity," said Park Jong Jin, Hana Bank CEO.
The choice of BT21 – is a character IP created by LINE FRIENDS for the younger generation or those who have young spirit, as the latest LINE Bank by Hana Bank product innovation is considered suitable for BT21 lovers, the majority of whom are 18-35 years old, beginners (fresh graduates) to professionals, as well as digital literacy (digital savvy). They tend to follow trends, not only making optimal use of the ease of use of digital applications but also being smart about using the benefits in the form of promos and benefits, so this can help them manage their finances and become smart spenders also. In line with this, the latest LINE Bank by Hana Bank debit card holders with BT21 are also given various attractive benefits/promos: 21% cashback at popular stores, IDR 21,000 cashback overseas, to a cashback promo for QRIS transactions on the 21st of each month.
Director of Consumer Banking at Hana Bank, Anton Hermawan, added that today's younger generation tends to be critical, especially when they are exposed to digitalization, and understand banking products and services that can give them extra benefits through reward and promotion programs. The partnership between LINE Bank by Hana Bank and LINE FRIENDS is the right strategic move to help young people to be themselves. We believe that the BT21 edition of the LINE Bank by Hana Bank debit card can create comfortable daily lifestyle for Gen-Z and millennials as #BestieAndalan with digital savvy characteristics.
For more detailed information about the LINE Bank Debit Card with BT21, please visit the website www.linebank.co.id or download the LINE Bank application available on the App Store and Google Play.